Services · AI voice agents
AI sales agents
An AI sales agent is an outbound voice agent that calls your list for you. It opens the conversation, qualifies the person against criteria you set, and books the meeting straight into your calendar, in French or English. It is the same voice technology as our AI receptionist, pointed the other way. The best list to start with is usually your own: enquiries that went cold, quotes nobody followed up, customers due a renewal. Most businesses have a few thousand of those and nobody with the hours to call them.
What does an AI sales agent actually do on a call?
It holds a real conversation rather than reading a script at someone. The agent knows what you sell, what you charge, which jobs you want and which you do not, and it is allowed to lose the ones you do not want.
- Opens and says what it isThe agent says who is calling, on whose behalf, and that it is an automated system. People who are told plainly and still want to talk are better leads than people who feel tricked, and in many places it is now the law.
- Speaks French or EnglishIt either asks up front whether the person would rather speak French or English, or opens in one and switches the moment they answer in the other, then stays there for the rest of the call. Nobody has to sit through a pitch in their second language.
- Qualifies against your criteriaProperty type, system age, timeline, budget band, decision maker, service area. Whatever actually separates a job you want from one you do not. A call that fails the criteria ends politely and is logged as disqualified rather than passed to a human to discover.
- Books the appointmentBefore each call it checks the booking calendar for free times, so it offers two slots that are genuinely open rather than asking "when suits you?" and negotiating from there. The one the person picks is added to the calendar with a Google Meet link, and the invitation goes to the people you name. Connected to a scheduling or field service system instead, it books straight into that system.
- Hands over when it shouldA person who asks for someone real, gets annoyed, or raises something outside the agent's brief is transferred or scheduled for a callback. An agent that will not let go is worse for your reputation than no agent.
- Logs every outcomeEvery call ends with an outcome, among them: booked, call back later, not interested, do not call, voicemail, stopped at reception, wrong number. Nothing depends on someone remembering to update a spreadsheet.
Which calls is it best at?
The calls your team knows it should make and never gets to: short, repetitive, and worth real money when they land.
- Reviving cold enquiriesPeople who asked for a price and went quiet. A short call that picks up where they left off is cheaper than finding a new lead to replace them.
- Following up quotesA quote sent and never chased. The agent calls, answers the obvious questions, and books a time to go through it with you.
- Renewals and maintenanceCustomers due a service, an inspection or a contract renewal. Predictable calls that nobody on the team enjoys making, and that slip first when the week gets busy.
- Setting meetings for your sales teamYour closers spend their time in meetings instead of dialling. The agent has the first conversation and hands over a booked slot with notes on what was said.
What do you see once it starts calling?
A dashboard of your own, with the interface in French or English, rather than a spreadsheet at the end of the month.
- Every call, with its transcriptOpen any call and read exactly what was said, alongside what the agent took from it: the outcome, how promising the lead sounded, and whether the person asked not to be called again.
- A booking rate that means somethingMeetings booked are counted against the calls where the agent reached someone it could actually pitch to, not against every number dialled. Voicemails, receptionists and wrong numbers are counted separately, so a weak list and a weak script do not look like the same problem.
- Call-backs and removals in plain viewThe people who asked to be called later and the ones who asked never to be called again each have their own count, so neither gets lost in the rest.
- A test line before it rings anyoneYou can talk to the agent in your browser, playing the person it is calling, with a sample lead loaded. Hearing it open, handle an objection and book a slot is how a script gets approved, before a single real number is dialled.
How does a campaign get started?
- 01Who to call, and what a good meeting looks likeWe agree the list, the questions that qualify someone, and what the agent is allowed to offer. This is also where we check that the list can be called, before anything is built.
- 02A script written with you, then testedVoice, opening, objections and the way out of the call. You try it on the test line and we tune it until it sounds like someone you would hire.
- 03Your calendar connectedThe agent books into the calendar and invites the people you name, or books straight into your scheduling or field service system.
- 04It starts calling, and you watch the resultsEvery call lands in the dashboard as it finishes. In the first weeks we adjust the opening and the objection handling from real calls, not from guesses.
What you get
Every engagement includes
Scoped and quoted on the same three tiers as the AI receptionist, which are published in full, because it is the same platform work. The step between tiers is integration: the lower tier qualifies and captures the appointment request, the one above it books straight into your calendar or system.
- Call flow and qualification criteria written with you, not generated
- Agent voice, script and objection handling, tuned on real calls
- An agent that holds the call in French or English, whichever the person prefers
- Calendar or scheduling integration for direct booking, on the Professional tier and above
- A dashboard of every call: transcript, outcome, meetings booked, call-backs, removals and booking rate
- A browser test line to talk to the agent before it calls a real number
- CRM or field service write-back so every outcome lands as a record
- Automated-call disclosure, do-not-call handling and calling hours set up for the markets you call
- Call recordings and transcripts, with a retention policy agreed before launch
Optional: languages beyond French and English, warm transfer to a named person, follow-up SMS or email sequences, and A/B testing of openings across a list.
Questions
The things people ask before they call.
›What does an AI sales agent cost?
It is quoted on the same three tiers as our AI receptionist, published in full, with a fixed written quote after a short discovery call. What moves you between tiers is whether the agent captures the appointment request or books it straight into your calendar or system.
›Can I try the sales agent before it calls anyone?
Yes, and we expect you to. Your dashboard includes a test line where you talk to the agent in your browser, playing the person it is calling, with a sample lead loaded. Nothing is dialled. A script is approved once you have heard it open, handle an objection and book a slot, not once you have read it on paper.
›Will it sound like a robot reading a script?
It holds a conversation, handles interruptions and answers questions out of order, which is what separates this from the automated calls everyone already hangs up on. What it will not do is pretend to be a person. Those two things are compatible, and a good outbound agent is judged on whether the person on the other end got something useful out of the call.
›How is an AI sales agent different from your AI receptionist?
Direction. The receptionist answers people who chose to call you, so the hard parts are triage, urgency and never missing one. The sales agent calls people, so the hard parts are opening well, knowing when to stop, and getting the meeting booked. Same voice platform, same integrations.
›Is it legal to call people with an AI voice?
Often, with the right permission, and it depends on who you call and where. Calling your own customers and enquiries who agreed to be called is the usual place to start; cold calling strangers with an AI voice is far more restricted. We check your specific case before quoting, and for a consumer campaign you should take your own legal advice as well.
›Does the agent say it is an AI?
Yes, at the start of every call, in every market. In much of the world that is now required, and it is simply the better call anyway: a person who is told plainly and still wants to talk is a far better lead than one who feels tricked into it.
›What happens when someone asks to be removed?
The agent acknowledges it in the call, the number goes onto your do-not-call list immediately, and the system refuses it from then on. This is enforced by the system rather than by a person remembering to update a spreadsheet, which is the point of failure that produces most complaints.
›What results should I expect from an outbound campaign?
We have not run a campaign whose numbers we can publish, so we are not going to quote you a connect rate or a booking rate. What we will do is measure the campaign properly from the first call, so that after a few weeks you have your own figures for your own list and your own market. Anyone quoting you industry benchmarks for your specific trade and territory is guessing.
Hear it make a call before you decide
Tell us who you want to call and what a good meeting looks like to you, and we will show you the agent on a live test call. Email contact@rlenterprise.net with roughly who is on your list and where they are. We reply within 24 hours, and every build starts with a fixed written quote after discovery.