Services
SEO Services
RL Enterprise is an SEO agency for small and mid-sized businesses that need to outrank larger competitors, regionally or internationally. The ground has moved under everyone: Ahrefs measured a 58% lower clickthrough rate for the top organic result once an AI Overview appears above it, so holding your ranking is no longer the same thing as holding your traffic. We deliver technical SEO, local SEO, international SEO and content strategy for clients across North America and Europe. Because we are also a development team, we implement fixes directly in your codebase instead of handing your developers a PDF of recommendations. Every engagement starts with a documented baseline and is reported against it, and the same foundations we build for Google also prepare your site for AI search.
Why hire an SEO agency instead of doing it in-house?
For most small businesses the honest answer is time and range. SEO done properly spans four skill sets: technical engineering, content, digital PR, and analytics. Hiring all four in-house is a payroll a small business rarely justifies; assigning it to one marketing generalist usually produces activity without compounding results.
The specific reason to hire us, rather than an agency generally, is that we close the gap where most SEO engagements die: implementation. A typical agency audit ends as a slide deck in your developer’s backlog. Our team writes production code daily in React, Next.js, Node.js, WordPress and Shopify. When the audit says “fix the render-blocking scripts” or “restructure the category URLs”, we do it ourselves, in your stack, with a pull request.
What does technical SEO actually involve?
Technical SEO is the work that determines whether search engines can crawl, render, index and trust your site. It is invisible when it works and fatal when it does not. Ours covers:
- Crawlability and indexation.Robots.txt, XML sitemaps, canonical tags, redirect chains, orphaned pages, index bloat.
- Rendering.Googlebot renders JavaScript; Bingbot does so imperfectly; AI crawlers not at all. We architect so every bot that matters gets your content.
- Site speed and Core Web Vitals.Measured, fixed at code level, re-measured.
- Structured data.Schema.org markup implemented and validated.
- HTTP correctness.Real 404s instead of soft-404s, sane status codes, clean migrations. Soft error pages quietly corrupt what search engines and AI systems believe exists on your site.
- Platform-specific work.WordPress and Shopify both have well-known SEO failure modes. We work in both, plus fully custom stacks.
How does local SEO help a business outrank bigger competitors?
Local SEO wins on relevance and proximity, which are dimensions where a national brand cannot out-spend you. A searcher looking for a service “near me” or in a named city triggers a different ranking system, one that heavily weights local signals: a complete and active Google Business Profile, consistent name-address-phone data across the web, genuine reviews, locally relevant pages and local links.
Our local SEO work: Google Business Profile optimisation and ongoing management, citation building and cleanup, review generation strategy, location and service-area pages that are actually useful rather than doorway spam, and local link acquisition. We run this for single-location businesses and multi-location rollouts.
Can a small business compete internationally?
Yes. Multilingual, multi-market SEO is work we have shipped, not a brochure line: MarbiMarket.com serves Spanish, Romanian and English-speaking customers from a single build, and the site you are reading runs in four languages on the same architecture we would build for you.
International SEO is mostly a technical and strategic problem: hreflang implementation that actually validates, URL architecture decisions (ccTLDs vs subdirectories vs subdomains) made before they become expensive to reverse, content localisation that reads like it was written in the target language rather than fed through a translator, and market-by-market keyword research, because buyers in different countries do not search the same way for the same product.
What is your SEO process?
- 01Baseline.Rankings, traffic, indexation and conversion tracking documented before we touch anything.
- 02Technical audit and fixes.Full crawl, prioritised findings, then implementation by our own developers.
- 03Keyword and competitor research.Built around buyer intent and the specific competitors you need to displace, not vanity terms.
- 04Content plan and production.Pages that answer what buyers actually ask, structured so both search engines and answer engines can retrieve them.
- 05Authority building.Link acquisition through genuinely citable content and outreach. No bought link schemes; they are a liability you eventually pay for.
- 06Reporting.Monthly reports against baseline: rankings, organic traffic, indexation health, and work shipped.
Is SEO still worth it now that AI answers search queries?
Yes, and the two now feed each other. Google remains the dominant discovery channel, and Googlebot is also what controls inclusion in AI Overviews and AI Mode, so classic SEO is literally the entry ticket to Google’s AI surfaces. At the same time, AI assistants are a genuinely separate channel: studies report roughly 28% of ChatGPT’s most-cited pages have zero Google organic visibility.
The efficient move is to build once for both. That second discipline is answer engine optimisation, and it is our specialism.
| Your situation | What you need | Core work involved |
|---|---|---|
| Customers search for your service in your city or region | Local SEO | Google Business Profile, citations, reviews, location pages, local links |
| Your site is slow, partly unindexed, or JavaScript-heavy | Technical SEO | Crawl and rendering fixes, Core Web Vitals, structured data, implemented in code |
| You sell into multiple countries or languages | International SEO | hreflang, URL architecture, localisation, per-market keyword research |
| Bigger competitors outrank you on the terms that pay | Content and authority strategy | Intent-led content, digital PR, competitor displacement |
| You want to appear in ChatGPT, Perplexity and AI Overviews | AEO alongside SEO | See answer engine optimisation |
Our guarantee
No agency controls Google, so no honest agency guarantees rankings. We guarantee what we control: a documented baseline before work starts, a defined scope of deliverables with dates, and reporting against that baseline at every interval. Miss a committed deliverable in a given month, and you do not pay for it. If an agency offers you guaranteed rankings, ask them which part of Google they own.
What you get
Every engagement includes
- Documented baseline of rankings, traffic, indexation and conversion tracking before work begins.
- Full technical audit with prioritised, effort-estimated findings.
- Implementation, not just recommendations. Fixes shipped by our developers in your stack.
- Keyword and competitor research mapped to buyer intent.
- Content production to an agreed monthly scope: content volume per tier
- Local SEO management where relevant.
- International setup where relevant.
- Monthly reporting against baseline, in plain language.
Questions
The things people ask before they call.
›How much does SEO cost for a small business?
Our engagements are scoped to a defined set of deliverables rather than a generic retainer, so pricing depends on the scope you need: engagements start at US$1,200 a month. Every quote itemises exactly what ships each period, which also makes it easy to compare us against a retainer that lists “ongoing optimisation” as its deliverable.
›How long does SEO take to work?
Technical fixes can show up in crawling and indexing within days to weeks. Competitive rankings build over months, because authority and content compound rather than spike. We will not quote a universal number of months, because it depends on your starting point and your competitors; what you get instead is a dated baseline and honest interval reporting.
›Do you guarantee first-page rankings?
No. Nobody can, because nobody outside Google controls Google’s results, and guaranteed-rankings offers are the industry’s best-known scam signal. Our guarantee covers deliverables: defined scope, shipped on schedule, reported against baseline, money back on anything we commit to and miss.
›Can you do SEO for a site built on WordPress or Shopify?
Yes. We work across WordPress, Shopify and fully custom stacks built on React, Next.js and Node.js. Because our team develops in these platforms daily, technical recommendations are implemented by us directly rather than handed to your developer as a to-do list.
›We operate in two countries. Do we need separate websites?
Usually not. Most multi-market businesses are better served by one site with subdirectories per market and correct hreflang, which concentrates authority instead of splitting it across domains. There are cases where a ccTLD is right. It is an architecture decision worth getting correct early, because reversing it later is expensive.
›Is SEO dead because of AI search?
No. Google is still the dominant channel, and inclusion in Google’s AI Overviews is controlled by ordinary Googlebot crawling, so SEO is the entry requirement for Google’s AI surfaces too. What has changed is that a second channel now exists: AI assistants cite pages that often have no Google visibility at all.
›What is the difference between SEO and AEO?
SEO earns rankings in search results; AEO earns citations inside AI-generated answers from ChatGPT, Perplexity, Claude and Google AI Overviews. They share technical foundations but reward different content shapes, and AI crawlers cannot execute JavaScript, which changes the engineering requirements.
Find out what you are losing before you pay anyone to fix it
Pew Research puts the click rate at 8% when an AI summary is present and 15% when it is not, and roughly 28% of the pages ChatGPT cites most often have no Google organic visibility at all. Neither of those appears in a rankings report, which is how sites lose ground for months before anybody notices. Before you talk to any agency, including us, get a baseline. Our free tool shows in about a minute whether search and AI crawlers can actually read your site, whether your robots.txt is blocking anything by accident, whether structured data exists, and whether your error pages behave. Then, if you want SEO handled by people who also write the code, talk to us.