Commercial services SEO
Make your capabilities clear to business buyers.
Commercial services SEO gets an HVAC, cleaning, maintenance or property-service provider found by facilities managers, property managers and business owners who are comparing suppliers, and gives them what they need to put you on a shortlist. Those buyers read more than homeowners do and decide more slowly, so the website has to answer their questions before the first call.
What we fix first on a commercial services website
- Commercial work separated from residential: its own pages and its own enquiry route, so a buyer never lands on a homeowner's booking form.
- A page for each type of contract you want more of, such as planned maintenance, emergency call-out for commercial sites, or installation projects.
- A capabilities page a buyer can forward to colleagues: building types, systems, coverage area, hours, response arrangements, and the insurance and certifications you actually hold.
- A quote request that asks what a buyer expects to be asked: number of sites, building type, equipment, and when the current contract ends.
- Proof that survives a procurement review: named clients only with their permission, otherwise the sector, the scope and the size of the job.
- A count of quote and tender requests rather than visits, because a commercial contract can take months to close.
Worked example
Example: the first three months for a commercial cleaning company in two cities
An illustration of how we would sequence the work. It is not a client result.
Month 1
Set the baseline and separate commercial from residential: which searches show the business today, which pages buyers land on, and what AI assistants say when asked for a commercial cleaner in each city.
Month 2
Build the capabilities page and the commercial quote request, so a facilities manager can see coverage, hours and what you need from them in one place.
Month 3
Add one page for the sector you most want to grow (offices, for example), then review quote requests against the baseline.
Large business, from CA$1,000 to CA$3,000 a month. With two cities and several service lines, we would suggest the Large business plan, priced to the scope. A provider in one city with one main service would fit Growth.
See what each plan includesAnswer procurement questions before the first call
A buyer may need coverage details, mobilisation arrangements, service hours, reporting examples and the process for a site survey. Certifications, staffing levels, service-level commitments and insurance details need evidence and owner approval. Where terms vary by contract, the page should say that instead of implying a universal guarantee.
Support multi-site and recurring-contract decisions
A property manager overseeing several sites needs to know how enquiries, visits and reporting are coordinated. Useful content can explain your account-management process, the areas you can serve and how additional locations are assessed. Regional pages should reflect actual delivery coverage; we do not create fictional branches to target searches.
Build content for a longer buying process
Commercial content can support discovery, supplier comparison and a request for proposal. We distinguish a general capability page from a detailed service specification or a project example. AEO work keeps the same information accessible and consistent so AI tools have a clear source to reference, without a promise that they will recommend you.
See where you stand on the map.
When someone nearby searches for the work you do, Google often shows a map with a few businesses above the ordinary results. Which ones it picks depends largely on the Business Profile: whether it is claimed and links to your website, its category and hours, your reviews, and whether its phone number and address match the site.
The free check finds your listing, searches the map the way locals do in your town, and shows which businesses appear above you and what they have that you do not.
Run the free checkScope and pricing
Start with a defined plan.
Monthly SEO & AEO plans range from CA$420 to CA$3,000, with deliverables agreed around your priorities. The CA$149 one-time visibility setup provides a human-reviewed baseline and prepared essentials; installation is separate. AI services are quoted independently.
Compare the plansFrequently asked questions